3. NEW COLLECTION PRE-ORDER

Use for a completely new product, style or colour that has not yet arrived in stock.

The purpose is to launch the product, collect orders and measure demand before deciding final manufacturing quantities.

Customer sees:

PRE-ORDER — NEW COLLECTION

Estimated dispatch: [DATE / DATE RANGE]

Button: PRE-ORDER

Customer pays 100% at checkout.

Internally identify these orders as New Collection Pre-Orders so we can analyse demand by product, colour and size before placing the final manufacturing order.

PREORDER-NEW